PEST Analysis

Political

• The £7 million Wales Creative IP Fund has been created as part of the Welsh Assembly Government’s strategy for the creative industries in Wales. Through the fund, we act as a “gap financier”, offering finance for your production alongside finance that you have already secured from other funding providers.The Wales Creative IP Fund is intended to stimulate growth in the Creative Industries by attracting more productions to Wales and help Welsh companies compete efefectiveley in their markets and give them the ability to create and retain intellectual assets. More business in Wales would boost potential membership numbers for Clique*Shot.

• Media Hub The purchase of the Culverhouse Cross site for £18.5 million from former owners of HTV, United Business Media, and the announcement of a £2.6 million investment in facilities - ITV Wales is hoping to use its Culverhouse Cross site to establish an ‘all Wales centre for the creative industries’ as part of the Creative Industries initiative launched by the Assembly. The talk is of developing a ‘hub’ at the site which is appealing to Welsh companies in terms of economies of scale of production.[8]

• Tax incentives On 22 November 2006, the European Commission announced that it had approved a scheme offering tax incentives to film-makers to encourage the making of British Cultural Films. The Commission was required to give its approval because the scheme represents a derogation from normal state aid rules. The scheme is worth £120 million and will run until 2012. To be eligible for support under the scheme, films other than European co-productions will have to pass the revised UK Cultural Test.[8]

Economic

• Dragon Film Studios The ‘Valleywood’ complex is planned to be constructed in two phases
  

• • One - 11 sound and silent stages with all accompanying facilities capable of accommodating every type of production from television soap to cinema blockbuster.
  • Two - Studio Village offering flexible workspace for production support services and creative multimedia businesses. Large serviced back lot.
  • The Film Academy at the University of Glamorgan was established in October 2005 at the invitation of Lord Attenborough on behalf of Dragon International Studios. It was planned that the Film Academy would relocate to Dragon International Film Studios.[8]

• Low labour costs for running the event. The evening will be hosted by different volunteers on a rota basis.

• Venue Cost - Free

• Low mebership cost – Joining Fee only £2.50 fee (to cover costs of t-shirts and printing), entrance to events - £1.00
• Sustainable advertising – t-shirts are allowed to be taken away from event and worn at the next event. You never know where else they’ll wear it.
• Promote business growth in Wales
• Collaboration on projects, access to more funding
• Sustainable business

Social

• Network would grow in numbers participating in a community activity
• Public awareness of New Media
• Relationships formed lend to a good morale within in the community

Technological

• Increase in number of phones
• Meeting of minds could result in the design of Cross-media technologies

References
[8] Culture, Welsh Language and Sport Committee, Meeting date: Thursday, 25 January 2007 http://www.wales.gov.uk/cms/2/CultureWelshLanguageAndSportCommittee/
N0000000000000000000000000000007/12abae5d04b2f265c392e5729bed7b1c.html, [Accessed 3/07]